The wild success story of the week is Volkswagen's spot "Eyes on the Road," which in one week has garnered 21,191,996 views and taken the No. 1 place on our weekly auto brand viral video chart. The ad, created by Ogilvy Beijing, warns of the dangers of texting and driving with creative use of a cinema preview and a device that can send texts to phones based on proximity. Watch the ad below and read our full story about it here. Also new this week are a series of spots from Porsche about the racing event 24 Hours of Le Mans. "Le Mans 2014" is ranked seventh by Visible Measures with 813,951 views; "Patrick Dempsey" is ranked eighth with 519,838 views; and "We are Racers," co-created by Porsche and Michelin, is ranked tenth with 356,587 views.
Eyes on the Road
Volkswagen Ogilvy Beijing This week (True Reach): 21,191,996 Last week: NEW
Now With 5 Doors
MINI NA This week (True Reach): 4,268,840 Last week: 2
Let's All Be Futbol Fans
Kia David & Goliath This week (True Reach): 4,010,486 Last week: NEW
2014 FIFA World Cup Brazil
Kia NA This week (True Reach): 3,660,908 Last week: 1
Audi NA This week (True Reach): 3,218,082 Last week: 5
The Glorious Journey for All
Hyundai NA This week (True Reach): 2,580,039 Last week: 3
Le Mans 2014
Porsche NA This week (True Reach): 813,951 Last week: NEW
Porsche NA This week (True Reach): 519,838 Last week: NEW
A First Drive
Google NA This week (True Reach): 490,195 Last week: 4
We Are Racers
Michelin,Porsche NA This week (True Reach): 356,587 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.