A not fully-awake man jumps into his new Mini, only to find that he's in the back seat. A man at an outdoor cafe stares at a Mini, puzzled, as two women enter, and two men step out almost simultaneously. Miraculous transformation? No, just a reminder that the traditional Mini now has 5 doors. The campaign, "Now With 5 Doors," comes in at No. 2 with 2,948,590 views. Also new this week are three spots from Volkswagen Group extolling the pure power of German engineering. In "Welcome Back," from Audi, the brand celebrates the return of Porsche -- yes Porsche -- to the 24 Hours of Le Mans endurance race in France. The spot is ranked fifth by Visible Measures with 734,281 views. In "Turbocharge the Everyday," Volkswagen teams up with the sports camera maker GoPro for an interactive video where viewers can watch a Golf GTI race around town from dozens of different angles. The spot, created by Deutsch Los Angeles, promotes a deal where anyone who buys a GTI by the end of June will receive a free GoPro. The spot is ranked eighth by Visible Measures with 335,740 views. In Audi's "Motorsport Challenge," the brand teams up with Felix Baumgartner, the Austrian daredevil who in 2012 completed the highest ever free fall from just over 23 miles high. With Audi, Baumgartner will be racing the Nürburgring 24 Hour race. The spot, which simulates Baumgartner's jump transforming into him racing, is ranked ninth by Visible Measures with 300,418 views.
2014 FIFA World Cup Brazil
Kia NA This week (True Reach): 3,975,924 Last week: 3
Now With 5 Doors
MINI NA This week (True Reach): 2,948,590 Last week: NEW
The Glorious Journey for All
Hyundai NA This week (True Reach): 2,939,786 Last week: 2
A First Drive
Google NA This week (True Reach): 1,863,672 Last week: 1
Audi NA This week (True Reach): 734,281 Last week: NEW
2014 Lexus Hybrids
Lexus TeamOne This week (True Reach): 522,339 Last week: 8
One Tank Adventure
Ford Team Detroit This week (True Reach): 372,570 Last week: 10
Turbocharge the Everyday
Volkswagen, GoPro Deutsch Los Angeles This week (True Reach): 335,740 Last week: NEW
NA Motorsport Challenge This week (True Reach): 300,418 Last week: NEW
Subaru Carmichael Lynch This week (True Reach): 284,891 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.