Hyundai World Cup ads spotlight sports nut, bevy of births

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NEW YORK -- What can make a guy avoid sports through an entire work day so he can cheer for his favorite teams at night? That would be the 2014 FIFA World Cup Brazil, according to one of two new World Cup ads by Hyundai, the competition's official automotive partner.


In the other ad, set in an unspecified Latin country, a mysterious baby boom is explained by a World Cup victory nine months earlier.

The campaign, using the theme #BecauseFutbol, will tout the new Sonata, Hyundai's second-best selling U.S. nameplate behind the Elantra. Ad agency Innocean in Huntington Beach, Calif., is creating the campaign, which will air across ESPN and Univision, which are carrying the World Cup.


You can reach Michael McCarthy at mmcarthy@adage.com.


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