Mini recruited skate boarding legend Tony Hawk to jump over its classic Cooper Hardtop in a stunt that has been a hit online. The spot, posted on YouTube's skater-focused RIDE channel, has Hawk and the Hardtop barreling towards each other before the skater shoots up a ramp and over the car. Hawk's timing is impeccable as the Cooper crashes into the ramp just as he's flying. The video comes in at No. 9 in our weekly roundup of auto brand viral videos, with 527,977 views. Also new this week: Nissan's "Awesome," ranked eighth by Visible Measures with 586,662 views; and Chevrolet's "Strong Just Got Stronger," ranked 10th with 348,764 views.
Blue Hive London The Road Awaits This week (True Reach): 3,174,386 Last week: 7
BMW NA This week (True Reach): 975,508 Last week: 2
BMW Serviceplan International GmbH & Co. KG This week (True Reach): 909,843 Last week: 6
Kia David & Goliath This week (True Reach): 802,837 Last week: 1
Nissan TBWA Toronto This week (True Reach): 801,044 Last week: 3
Final Test Test Drives
MINI BSSP This week (True Reach): 623,612 Last week: 4
Toyota Saatchi & Saatchi Los Angeles This week (True Reach): 612,561 Last week: 5
Nissan MRY This week (True Reach): 586,662 Last week: NEW
Tony Hawk Jumps Moving MINI Hardtop
MINI NA This week (True Reach): 527,977 Last week: NEW
Strong Just Got Stronger
Chevrolet McCann Erickson This week (True Reach): 348,764 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.