What was your first automotive job and why were you interested in the industry?
I have a great passion for cars, bikes, planes and any technology that moves, but this is more in relation to the use of cars. I joined Fiamm as part of a management change to help rescue the company. This was a complex, very interesting period, in which the company was being reshaped. Fiat then decided to hire me.
Pushing my team to accept a new approach, not only concentrating on the bottom line but also focusing on customers and maintaining their loyalty in the post-warranty period. Extending this idea to dealers and getting them to recognize the opportunities created by concentrating on customer loyalty.
Biggest failure and what it taught you?
When I was very young, I worked for a company where I had to help alleviate my boss’ stress. I wasted my time by trying to manage his stress instead of focusing on my own job. This was a valuable lesson to learn at a young age: you can’t push stress onto others. It’s important to avoid stress when managing people.
What is your current challenge at work?
Driving the system of customer service contracts to align all teams and dealers to build long-term customer loyalty; acquiring customers with older vehicles across all markets.
What about the auto industry surprises you?
From the outside, people may think it’s an old-fashioned sector, but it’s not. The evolution of trends in the auto industry, both in terms of final products and production processes, supported by massive investments, has resulted in major advantages for consumers and for the environment. I’ve been in several industries, but I’ve never seen such comprehensive investments as in the auto industry. It’s not just about money – I’m talking about time, people’s thinking, design, everything. The industry has been able to “surprise” everybody with concrete results.
What is the best advice you have ever received?
All business should be transparent. Good or bad, we should be open about it. Don’t try to teach someone something you cannot do yourself. Don’t waste time, and make sure you treat the company as though it were your own.
What advice would you give to a person considering a career in the auto industry?
Don’t be shy, don’t be too conservative, and be prepared to put new ideas on the table. Challenge past ideas with new ones. Be authentic; don’t try to be something you are not.
If you were CEO of a company what would you do first?
Work with the team, making sure that they have the needed skills and that they are all aligned toward a common, defined goal. Sharing experiences enables people to learn from one another and to buy into the strategy.
What job do you really want to have in the future?
The one I’m doing today! But ultimately, the job would have to have new challenges.
What do you do to relax?
I’m a keen sports fan, so exercise is important, even though I have little free time. I enjoy the interaction of team sports.
Autobianchi A112. It was a great car with an incredible engine. I drove it all around Europe.
Fiat Freemont Black Code and Fiat 500L Trekking.
2013-present: Head of Mopar parts & service for EMEA, Fiat Chrysler, Turin, Italy
2011-2013: Head of new business development for Mopar Global, Fiat Chrysler, Turin
2010-2011: Head of market Italy for EMEA parts & service, Fiat Chrysler, Turin
2008-2010: Director, FGA parts & service European markets commercial, Fiat Chrysler, Turin
2007-2008: Director, FGA parts & service marketing (global), Fiat Chrysler, Turin
2006-2007: Director, automotive marketing, communication & modern distribution sales, Fiamm Group, Vicenza, Italy
2005-2006: Manager, group marketing, Fiamm, Vicenza
2004-2005: Manager, automotive marketing, Fiamm, Vicenza
2003-2004: Manager, marketing & market relations, Olivetti Tecnost, Milan and Ivrea, Italy
2002-2003: Manager, inkjet supplies, Paneuropean distribution channels and international projects, Olivetti Tecnost, Milan and Ivrea
2001-2002: Manager, Internet & international corporate projects, Olivetti Tecnost, Milan and Ivrea