Lincoln prices 2015 Navigator from $62,475

Ford's 3.5-liter EcoBoost V-6 engine will replace the current 5.4-liter V-8 in the Lincoln Navigator for 2015.
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Editor's note: An earlier version of this story confused April and year-to-date sales figures for the Navigator and Lincoln. For the first four months of 2014, Navigator U.S. sales fell 11 percent while Lincoln's overall sales rose 21 percent. Also, the sticker price on the 2015 Navigator is an increase from the price of the 2014 Navigator. An earlier version of this story misstated the year of the comparison model.

DETROIT -- Pricing for Ford Motor Co.’s refreshed 2015 Lincoln Navigator SUV, set to hit the market this fall, will start at $62,475, including destination and delivery fees, the company said Wednesday.

To integrate the Navigator into Lincoln's latest design theme, the exterior was revamped with the latest version of the brand's signature split-wing grille.

The Navigator also gets a suite of new technologies, including the latest version of the MyLincoln Touch, Ford’s Blind Spot Information System with cross traffic alert and an LED backlit instrument cluster.

“This is an update that was a long time coming,” Lincoln spokesman Sam Locricchio said.

More significant are the changes Lincoln is making under the hood. Lincoln is dropping the 5.4-liter V-8 engine in favor of  a version of Ford's 3.5-liter EcoBoost V-6, which has become popular on the F-150 pickup.

Though Lincoln has yet to release fuel economy figures, Locricchio said Lincoln is confident the EcoBoost engine will surpass the mpg of the outgoing V-8.

The $62,475 sticker price is an increase from the 2014 Navigator, which starts at $57,160 including destination and delivery charges. However, the refreshed Navigator is slightly less expensive than its competitor, the 2015 Cadillac Escalade, which starts at $72,690, including the destination fee.

Lincoln buyers can also opt for the upscale Reserve Package, which includes Lincoln Drive Control, 22-inch aluminum wheels, wood trim, a leather-wrapped steering wheel and leather trimmed seats throughout the vehicle. Pricing on the Reserve package starts at $72,900, including destination and delivery fees.

“In the Reserve Package, the luxury of the vehicle really comes through,” Locricchio said.

Lincoln sold 2,235 Navigators in the United States through April this year, an 11 percent dip from the same period in 2013.

Lincoln's total U.S. sales totaled 28,406 units through April, a 21 percent increase from 2013. Lincoln executives hope the refreshed Navigator will help boost the brand's overall sales volume this year.

You can reach Nora Naughton at nnaughton@crain.com.


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