A slew of new videos made our viral list this week, including Ford Motor Co. announcing the chance for European buyers to pre-order the 2015 Mustang. Ford will take pre-orders during the Union of European Football Associations Champions League Final, a continent-wide soccer tournament. The spot announcing the opportunity, created by Blue Hive London, comes in at No. 7 on our video chart with 533,352 views. BMW continues its campaign for the i8 plug-in hybrid sports car with a spot, created by Serviceplan International, comprised of a dramatic monologue extolling the creation of the car. "I am unstoppable," says the narrator. "A rocket, a cannonball, a carbon-fiber body lighter than wind, stronger than storm." The video is ranked sixth by Visible Measures with 609,271 views. Also new this week is Nissan's "Shocking Value," ranked third with 887,601 views; Toyota's "Toyota Time," ranked fifth with 636,735 views; Toyota's "Toyota Means Business," ranked eighth with 502,889 views; and Lexus's "2014 Lexus Hybrids," ranked ninth with 380,334 views.
Kia David & Goliath This week (True Reach): 1,020,449 Last week: 2
BMW NA This week (True Reach): 1,016,037 Last week: 5
Nissan TBWA Toronto This week (True Reach): 887,601 Last week: NEW
Final Test Test Drives
MINI BSSP This week (True Reach): 722,291 Last week: 4
Toyota Saatchi & Saatchi Los Angeles This week (True Reach): 636,735 Last week: NEW
BMW Serviceplan International GmbH & Co. KG This week (True Reach): 609,271 Last week: NEW
2014 UEFA Champions League
Ford Blue Hive London This week (True Reach): 533,352 Last week: NEW
Toyota Means Business
Toyota Oddfellows This week (True Reach): 502,889 Last week: NEW
2014 Lexus Hybrids
Lexus TeamOne This week (True Reach): 380,334 Last week: NEW
Nissan NA This week (True Reach): 377,100 Last week: 8
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.