Cadillac prices ATS coupe from $38,990

The body of the ATS coupe is 0.8 inches longer and wider than the sedan and 1.1 inches lower.
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The 2015 Cadillac ATS coupe, which goes on sale by the end of the summer, will start at $38,990, including the $995 destination fee, General Motors said today.

The ATS coupe, which is slightly wider and lower than the sedan and offers more standard features, will sell for about $5,000 more.

“We did make some changes [from the sedan] to make it more performance-oriented,” GM spokesman Brian Corbett said of the price difference. “This is a different car for a different consumer, so it got some enhancements.”

Features that will be offered standard on the coupe include a 4G LTE high-speed connection, which GM is rolling out across most of its lineup for the 2015 model year.

The ATS coupe’s sticker price puts it right near its competitors: the BMW 428i coupe starting at $41,425, including the destination fee, and the Mercedes-Benz C250 coupe starting at $39,125, including the destination fee.

The ATS coupe will be the first model to sport the new Cadillac crest, which ditches the wreath and is slightly wider than the current logo, in use since 1999.

Like the sedan, the coupe will be offered in rear-wheel or all-wheel drive, and buyers can choose between a 3.6-liter six-cylinder engine and a 2.0-liter, four-cylinder turbo, which includes the option for a six-speed manual transmission.

The coupe won’t be offered with the 2.5-liter four-cylinder engine that serves as the base engine for the ATS sedan.

The body of the ATS coupe is 0.8 inches longer and wider than the sedan and 1.1 inches lower.

“All of the surface development unique to the ATS coupe was done with aerodynamics in mind,” David Masch, ATS chief engineer, said in the statement today.

U.S. sales of the ATS sedan were at 10,055 units through April, a 19 percent drop from the same period in 2013.

Cadillac’s U.S. sales have seen a 4 percent dip from 2013, with 53,488 units sold through April. Cadillac executives are hoping that the ATS coupe will help boost sales volumes for this year.

You can reach Nora Naughton at nnaughton@crain.com.


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