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Visible Measures
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The first numbers for Fiat's "Godzilla" campaign are in -- and it's all good news.

The spot features the star of an upcoming summer blockbuster movie gobbling up a Fiat, only to cough it back out. "It's a lot bigger than you think," says the narrator. The ad, created by The Richards Group, comes in at No. 1 with 5,306,308 views.

Cadillac makes our list this week with an emotional mini-documentary featuring first-round NFL draft pick Teddy Bridgewater. The 7-minute film was directed by Spike Lee and was released in the lead-up to Mother's Day and just before the quarterback was selected in the first round. It chronicles Bridgewater's journey to the NFL, his mother's battle with cancer, and Bridgewater's childhood promise to buy his mother a pink Cadillac. The newest Minnesota Viking was as good as his word. The Escalade in question was provided by the automaker for free. The documentary comes in ninth with 317,442 views.

Also new this week is BMW's "#BMWstories," ranked fifth by Visible Measures with 459,200 views, Nissan's "Ride of Your Life," ranked sixth with 450,914 views, and Jeep's "Built Free MidEast," ranked seventh with 365,228 views.

Top 10 Viral Videos of the Week
1
NEW
Godzilla
Godzilla Fiat
The Richards Group
This week
(True Reach): 5,306,308

Last week: NEW
 
2
-18%
Totally Transformed
Totally Transformed Kia
David & Goliath
This week
(True Reach): 2,154,801

Last week: 2
 
3
-56%
Concept Peugeot Exalt
Concept Peugeot Exalt Peugeot
Quad
This week
(True Reach): 1,421,673

Last week: 1
 
4
16%
Final Test Test Drives
Final Test Test Drives MINI
BSSP
This week
(True Reach): 616,267

Last week: 4
 
5
NEW
#BMWstories
#BMWstories BMW
NA
This week
(True Reach): 459,200

Last week: NEW
 
6
NEW
Ride of Your Life
Ride of Your Life Nissan
Humble
This week
(True Reach): 450,914

Last week: NEW
 
7
NEW
Built Free MidEast
Built Free MidEast Jeep
NA
This week
(True Reach): 365,228

Last week: NEW
 
8
-80%
Self-Cleaning Car
Self-Cleaning Car Nissan
NA
This week
(True Reach): 319,760

Last week: 3
 
9
NEW
#Promise2Rose
#Promise2Rose Cadillac
Rogue Boston;Spike DDB Brooklyn
This week
(True Reach): 317,442

Last week: NEW
 
10
Returnee
Rendezvous
Rendezvous Jaguar
Spark44 Los Angeles
This week
(True Reach): 291,489

Last week: Returnee
 
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