The first numbers for Fiat's "Godzilla" campaign are in -- and it's all good news. The spot features the star of an upcoming summer blockbuster movie gobbling up a Fiat, only to cough it back out. "It's a lot bigger than you think," says the narrator. The ad, created by The Richards Group, comes in at No. 1 with 5,306,308 views. Cadillac makes our list this week with an emotional mini-documentary featuring first-round NFL draft pick Teddy Bridgewater. The 7-minute film was directed by Spike Lee and was released in the lead-up to Mother's Day and just before the quarterback was selected in the first round. It chronicles Bridgewater's journey to the NFL, his mother's battle with cancer, and Bridgewater's childhood promise to buy his mother a pink Cadillac. The newest Minnesota Viking was as good as his word. The Escalade in question was provided by the automaker for free. The documentary comes in ninth with 317,442 views. Also new this week is BMW's "#BMWstories," ranked fifth by Visible Measures with 459,200 views, Nissan's "Ride of Your Life," ranked sixth with 450,914 views, and Jeep's "Built Free MidEast," ranked seventh with 365,228 views.
Fiat The Richards Group This week (True Reach): 5,306,308 Last week: NEW
Kia David & Goliath This week (True Reach): 2,154,801 Last week: 2
Concept Peugeot Exalt
Peugeot Quad This week (True Reach): 1,421,673 Last week: 1
Final Test Test Drives
MINI BSSP This week (True Reach): 616,267 Last week: 4
BMW NA This week (True Reach): 459,200 Last week: NEW
Ride of Your Life
Nissan Humble This week (True Reach): 450,914 Last week: NEW
Built Free MidEast
Jeep NA This week (True Reach): 365,228 Last week: NEW
Nissan NA This week (True Reach): 319,760 Last week: 3
Cadillac Rogue Boston;Spike DDB Brooklyn This week (True Reach): 317,442 Last week: NEW
Jaguar Spark44 Los Angeles This week (True Reach): 291,489 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.