This week's newest viral video to make our list is a tribute to deceased Formula 1 driver Ayrton Senna, who set what the video describes as "the best single lap in F1 history," in 1988 at the Monaco Grand Prix. "Remember Senna," produced by sports car automaker McLaren Automotive, comes out 20 years after Senna fatally crashed in the 1994 San Marino Grand Prix. It's a recreation of Senna walking to his car and racing set against narration by him speaking about the Monaco lap. "That was the maximum for me; no room for anything more." Senna was 1.427 seconds faster than the nearest driver. The video comes in at No. 5 with 499,156 views.
Concept Peugeot Exalt
Peugeot NA This week (True Reach): 3,261,826 Last week: 2
Kia David & Goliath This week (True Reach): 2,641,341 Last week: 3
Nissan NA This week (True Reach): 1,587,535 Last week: 1
Final Test Test Drives
MINI BSSP This week (True Reach): 531,299 Last week: 6
McLaren NA This week (True Reach): 499,156 Last week: NEW
The Ride of Her Life
Subaru Carmichael Lynch This week (True Reach): 325,468 Last week: 9
Hennessey NA This week (True Reach): 249,721 Last week: Returnee
One Tank Adventure
Ford Team Detroit This week (True Reach): 246,118 Last week: Returnee
Be the Hero
Toyota Burrell Communications Chicago This week (True Reach): 238,070 Last week: Returnee
Liquid & Metal
Mercedes-Benz,Petronas Motorsports McCann Erickson This week (True Reach): 198,995 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.