How dealer Rick Case thrives on 'wow factors'

May 5, 2014 - 12:01 am ET
71-year-old Rick Case says the way to stand out in a crowded South Florida market is to do things differently. That means free car washes, discounted gasoline, beefed-up warranties and books touting the chain's “Treat every customer as we would our best friend” culture. If that’s not enough, there are also wedding services and cheap haircuts


Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

Or submit an online comment below. (Terms and Conditions)


Other Video

 
OTHER RECENT VIDEOS