How dealer Rick Case thrives on 'wow factors'

May 5, 2014 - 12:01 am ET
71-year-old Rick Case says the way to stand out in a crowded South Florida market is to do things differently. That means free car washes, discounted gasoline, beefed-up warranties and books touting the chain's “Treat every customer as we would our best friend” culture. If that’s not enough, there are also wedding services and cheap haircuts
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