Marketing chief exits Subaru

Evans, 45, joined Subaru in September 2011 and has been senior vice president and chief marketing officer.
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Dean Evans, who pushed Subaru of America into the world of digital marketing while its U.S. sales soared, has left after fewer than three years at the automaker.

Evans will pursue "other opportunities," the carmaker said in a statement Friday, May 2. Alan Bethke, vice president of marketing, will head the department in the interim.

Evans, 45, joined Subaru in September 2011 and has been senior vice president and chief marketing officer. He had made his mark in the industry as chief marketing officer at Dealer.com and was also e-business director for Jaguar, Land Rover and Aston Martin when they were part of Ford Motor Co.

"I loved the Subaru experience and am honored to have been part of the team," Evans said.

You can reach Diana T. Kurylko at dkurylko@crain.com. -- Follow Diana on Twitter


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