Auto advertising execs reveal what's in their garages
NEW YORK -- Ad agency executives spend hundreds of millions of dollars of their automotive clients' money trying to get consumers to buy specific cars/trucks.
But what do these creative directors and account directors actually drive to work themselves? And what other hot wheels do they have in their garage back home to do some cruising on the weekends?
Advertising Age, an affiliate of Automotive News, recently asked agency chiefs from New York to Los Angeles what they drive. Together, these executives run many of the country's biggest auto accounts: Toyota, Ford, Honda, GMC, Nissan, Acura, Jaguar and BMW's Mini.
Some of their picks may surprise you. Take a look:
Margaret Keene, executive creative director, Saatchi & Saatchi, Torrance, Calif. (Toyota)
Primary vehicle: Toyota Land Cruiser
What else is in your garage? Nothing
Dream car? The Land Cruiser. "It's awesome to be able to haul an entire softball team to practice, singing 'Let It Go' at the top of their lungs."
Mark LaNeve, COO, Team Detroit, Detroit, Mich. (Ford)
Primary vehicle: 2014 F-150 4x4 FX
What else is in your garage? 2013 Ford Explorer
Dream car? "One that's high volume, yet has a 10-day supply."
Toby Barlow, chief creative officer, Team Detroit, Detroit, Mich. (Ford)
Primary vehicle: "I drive a 2012 Ford Fusion Hybrid. I love it. It's easy to spot, because I've got a McGovern bumper sticker on it, vintage from '72."
Dream car? "As far as dream cars go, I'm afraid I don't dream about cars. I dream about Sophia Loren."
Jason Sperling, executive creative director, RPA, Santa Monica, Calif. (Honda)
Primary vehicle: Plug-in Honda Accord Hybrid. "It's a really cool car. And I get to use the car-pool lane for the first time in my life -- legally."
What else is in your garage? Honda Pilot (his wife's); 1986 Jaguar. "We're a Honda family."
Dream vehicle? Acura NSX concept car. "That would be fantastic."
Jon Castle, president, Nissan United, New York (Nissan)
Primary vehicle: Nissan Leaf
What else is in your garage? 1990 Nissan 300ZX (originally owned by the late Jay Chiat of Chiat/Day). Nissan Juke NISMO.
Dream car? 1970 Datsun 240Z
Steve Chavez, chief creative officer, Leo Burnett, Detroit (GMC, Chevy Silverado)
Primary vehicle: 2011 GMC Yukon Denali. "Good for hauling the dog and towing the boat."
What else is in your garage? 2012 Buick Regal Turbo 6-speed; 2003 Porsche 996 Turbo X50
Dream car? 1963 Ferrari Lusso GT.
Ryan Moore, creative director, Spark44, Los Angeles (Jaguar)
Primary vehicle: 2014 Jeep Wrangler Unlimited (his license plate refers to Jaguar's ad campaign).
What else is in your garage? 1985 Valkyrie motorcycle; 2001 Honda Interceptor motorcycle; 2001 Yamaha WR426 motorcycle
Dream car? Jaguar XKR-S GT
Matthew Page, creative director, Spark44, London (Jaguar)
Primary vehicle: 1968 Porsche
What else is in your garage? 1959 Vespa Sportique
Dream car? Jaguar XKSS
Cameron McNaughton, managing director, Mullen, Los Angeles (Acura)
Primary vehicle: Acura RLX. "Offers everything you'd expect from a premium luxury car -- without the pretentious 'I've arrived' image."
What else is in your garage? Mercedes-Benz E-Class Wagon (wife's vehicle)
Dream car? 1973 or 1974 Porsche 911 Carrera RS
Greg Stern, chief executive officer, BSSP, Sausalito, Calif. (Mini)
Primary vehicle: 2013 Mini John Cooper Works Paceman
What else is in your garage? 2008 BMW 535xi wagon
Dream car? "I'm driving it."
You can reach Michael McCarthy at firstname.lastname@example.org.