This week's top viral video tries to get dirty, and fails. Nissan's demo video for its new coating technology that purports to repel dirt and grime came out on top on our auto brand viral video list. The spot, featuring a technology that's still in testing, is in the vein of recent viral entry Land Rover's "Invisible Car" concept -- both advertise ideas rather than market-ready products and appeal to the tech-geek in consumers. The spot comes in at No. 1 with 2,650,878 views. Also new this week is Peugeot’s "Concept Peugeot Exalt," ranked second by Visible Measures with 1,887,922 views, Kia's hamsters make a return in "Totally Transformed" ranked third with 1,138,010 views, Volkswagen's "Rally the World," ranked fifth with 539,521 views, and Subaru's take on Southern-style young love "The Ride of Her Life," with 357,419 views.
Nissan NA This week (True Reach): 2,650,878 Last week: NEW
Concept Peugeot Exalt
Peugeot Quad This week (True Reach): 1,887,922 Last week: NEW
Kia David & Goliath This week (True Reach): 1,138,010 Last week: NEW
Tata Motors Rediffusion Y&R This week (True Reach): 885,544 Last week: Returnee
Volkswagen aperto This week (True Reach): 539,521 Last week: NEW
Final Test Test Drives
MINI BSSP This week (True Reach): 503,952 Last week: 3
Jaguar The Brooklyn Brothers;Spark44 This week (True Reach): 471,331 Last week: 7
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 433,686 Last week: 5
The Ride of Her Life
Subaru Carmichael Lynch This week (True Reach): 357,419 Last week: NEW
Subaru Carmichael Lynch This week (True Reach): 319,935 Last week: 2
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.