Black Book replaces KBB as Cars.com's used-vehicle value provider
Black Book, best known for its wholesale used-vehicle values, is now the official valuation service for Cars.com, a third-party Internet shopping site, the companies said today.
Those values had been provided by Kelley Blue Book.
Jared Kalfus, vice president of data licensing at Black Book, said its values began appearing on Cars.com on Friday. He said Black Book provided valuation data for Cars.com until January 2005 when it was replaced by Kelley Blue Book.
“Look at the combined audiences of both of our brands: Black Book having significant exposure on the dealers’ Web sites as well as the OE sites, as well as the footprint, reach and breadth Cars.com has and its large audience. When you combine two strong national brands, ultimately consumers are the ones to benefit from it,” Kalfus said.
Consumers see the Black Book values when they go to Cars.com’s sell or research tabs and then click “used car values.” Once a specific vehicle’s make, model, year, mileage and ZIP code are entered, the search reveals the vehicle’s trade-in value, its retail sale value and private-party sale value.
“Accurate vehicle values serve as an important guide for consumers navigating the vehicle selling and trade-in process,” said Barbara Mousigian, vice president of product for Cars.com, in a statement. “We know Cars.com’s 30-plus million monthly visitors will be able to count on the trusted name of Black Book during this critical part of the car shopping process, and we’re proud to join forces.”
Black Book, a division of Hearst Business Media Corp., also provides used-vehicle values for 19 automakers’ sites. It also provides lender origination and risk analysis.
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