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Dodge is celebrating its 100th anniversary with a campaign for the Challenger featuring individuals born circa-World War I.

The spot, "Wisdom," rocketed to the top of our weekly auto brand viral video list within days of launching. It starts with a series of elderly individuals imparting Hallmark-like life lessons: "Live for now," "There are miracles all around you," "Be Strong." About halfway through, the ad transitions to more aggressive, robust messages. Against the heavy distortion of an electric guitar, some more elderly remark: "Don't complain," "Be a bad boy," "Live fast." The campaign, created by the Richards Group, is No. 1 on our list, with 6,676,981 views.

Also new this week is Honda's "#ThumbsUp," created by RPA. The spot is entirely composed of a series of text messages between a couple -- one of whom is driving to meet the other. The cutesy, lighthearted exchange turns tragic when the sound of a car accident can be heard. The message: Don't text and drive. "#ThumbsUp" is ranked sixth by Visible Measures, with 246,980 views.

Top 10 Viral Videos of the Week
1
NEW
Wisdom
Wisdom Dodge
The Richards Group
This week
(True Reach): 6,676,981

Last week: NEW
 
2
85%
The Barkleys
The Barkleys Subaru
Carmichael Lynch
This week
(True Reach): 730,994

Last week: 3
 
3
-4%
Final Test Test Drives
Final Test Test Drives MINI
BSSP
This week
(True Reach): 503,714

Last week: 1
 
4
1%
One Tank Adventure
One Tank Adventure Ford
Team Detroit
This week
(True Reach): 269,137

Last week: 4
 
5
29%
Fiesta Movement 2013
Fiesta Movement 2013 Ford
Team Detroit
This week
(True Reach): 251,527

Last week: 8
 
6
NEW
#ThumbsUp
#ThumbsUp Honda
RPA
This week
(True Reach): 246,980

Last week: NEW
 
7
30%
Desire
Desire Jaguar
The Brooklyn Brothers;Spark44
This week
(True Reach): 232,180

Last week: 9
 
8
-9%
Liquid & Metal
Liquid & Metal Mercedes-Benz, Petronas Motorsports
McCann Erickson
This week
(True Reach): 219,517

Last week: 5
 
9
-58%
Invisible Car Technology
Invisible Car Technology Land Rover
NA
This week
(True Reach): 186,106

Last week: 2
 
10
Returnee
Ron Burgundy
Ron Burgundy Dodge
Wieden + Kennedy Portland
This week
(True Reach): 162,333

Last week: Returnee
 
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