Music fans crave bootleg recordings and unreleased studio tracks. Fans of Will Ferrell's "Ron Burgundy" TV spots for the Dodge Durango will be in the same boat if they want to see all 70 of the improvised bits.
Tim Kuniskis, head of the Dodge brand, says that Burgundy ads appeared on TV, on Ferrell's Web site and online. But not all of them.
"We didn't use 70, but we used a lot," Kuniskis said at the New York auto show. "There were some that I'll show you, personally, but I'm not putting out in public."
That's part of the deal when you ask Will Ferrell to wing it, he says: "We just said, 'Go.' You know the guy. There's some stuff that's in his personal collection, never to be shown."