At Dodge, 2 reworked muscle cars hold the key
Photo credit: REUTERS
Dodge CEO Tim Kuniskis introduced the refreshed 2015 Challenger and Charger on Thursday. "Our Dodge designers have resculpted nearly every single body panel of the Charger for 2015, giving it a sleek, nimble appearance," he said. “When you say Charger and Challenger, you’re talking about two nameplates that could only belong to Dodge.” The brand is counting on the updates to help reverse a 23 percent drop in its U.S. car sales so far this year. And with the end of the mid-sized Avenger, along with the weak launch of the Dart small car, Dodge must now count on the updated Challenger and Charger even more so.