Topping our list of auto brand viral videos is Mini's efforts at crowd-sourcing vehicle testing. Dubbed "The Final Test Test Drives," the spot shows clips of current or past Mini owners who won a chance to test drive the New Mini Hardtop before its spring release. The catch? The test drives were the most absurd the company could imagine. Jousting, drifting, and golf course racing are some examples. The ad, created by BSSP, comes in at No. 1 with 523,859 views. Land Rover's virtual demo video of "Invisible Car Technology" misses out on the top spot this week. The James Bond-esque concept would use cameras in the grille and head-up displays to simulate an opaque front to the car. The video is ranked second by Visible Measures with 444,929 views. Also new this week is Honda's "Pop-up" spot, ranked sixth by Visible Measures with 209,912 views.
Final Test Test Drive
MINI BSSP This week (True Reach): 523,859 Last week: NEW
Invisible Car Technology
Land Rover NA This week (True Reach): 444,929 Last week: NEW
Subaru Carmichael Lynch This week (True Reach): 394,249 Last week: 6
One Tank Adventure
Ford Team Detroit This week (True Reach): 267,125 Last week: 9
Liquid & Metal
Mercedes-Benz,Petronas Motorsports McCann Erickson This week (True Reach): 242,300 Last week: Returnee
Honda RPA This week (True Reach): 209,912 Last week: NEW
The Art of Villainy
Jaguar Rogue Films This week (True Reach): 208,224 Last week: 5
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 195,358 Last week: Returnee
Jaguar The Brooklyn Brothers;Spark44 This week (True Reach): 178,200 Last week: Returnee
Volvo, Apple NA This week (True Reach): 162,843 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.