First Mulally, then Fields, then . . . ?

Mark Fields got this billboard mock-up to honor his United Way volunteer work.

To encourage donations, United Way of Southeastern Michigan has put up billboards in the Detroit area that show children portraying local heroes. One, for example, reads: "The next Kid Rock," with a tyke dressed like the musician, complete with trademark hat. The idea is that United Way helps children reach their potential.

Now Ford COO Mark Fields has his own billboard, featuring a youngster dressed as if to follow the dapper automotive executive's path. Sort of.

Fields was presented a mock billboard for his work as the 2013-14 campaign chairman for the regional United Way, after leading the campaign to a $40 million year -- up 14 percent from the previous year and the largest year-over-year increase for United Way for Southeastern Michigan in 17 years. Next up as campaign chairman for the charity: GM President Dan Ammann.