To encourage donations, United Way of Southeastern Michigan has put up billboards in the Detroit area that show children portraying local heroes. One, for example, reads: "The next Kid Rock," with a tyke dressed like the musician, complete with trademark hat. The idea is that United Way helps children reach their potential.
Now Ford COO Mark Fields has his own billboard, featuring a youngster dressed as if to follow the dapper automotive executive's path. Sort of.
Fields was presented a mock billboard for his work as the 2013-14 campaign chairman for the regional United Way, after leading the campaign to a $40 million year -- up 14 percent from the previous year and the largest year-over-year increase for United Way for Southeastern Michigan in 17 years. Next up as campaign chairman for the charity: GM President Dan Ammann.