Grind your own granola, hunt your own meat, build your own Honda Fit. That's the message of Honda's April Fool's Day spot that's new this week in our ranking of auto brand viral videos. The spot, "First DIY Honda Car," features a Portlandia-like couple that expound on the virtues of the handcrafted movement while inventorying thousands of packaged, drone-delivered Fit parts (a not-so-subtle jab at Amazon CEO Jeff Bezos, who promised drone-delivered packages are a possibility). "It's just like organic produce, just with a lot more boxes," the actors narrate. "Substantially more." The ad enters our list at No. 8 with 332,873 views. Also new this week is Jaguar's "The Art of Villainy," starring British-actor Tom Hiddleston of Thor and Avengers fame. The spot, created by Rogue, is ranked fifth by Visible Measures with 460,396 views.
Chevrolet McCann Detroit This week (True Reach): 846,803 Last week: Returnee
Jaguar Spark44 Los Angeles This week (True Reach): 754,271 Last week: 10
Anything is Possible
Ford Team Detroit This week (True Reach): 572,817 Last week: 4
The First Ever ELR
Cadillac Rogue This week (True Reach): 468,122 Last week: 5
The Art of Villainy
Jaguar Rogue This week (True Reach): 460,396 Last week: NEW
Subaru Carmichael Lynch This week (True Reach): 422,334 Last week: Returnee
Hennessey NA This week (True Reach): 355,722 Last week: Returnee
First DIY Honda Car
Honda NA This week (True Reach): 332,873 Last week: NEW
One Tank Adventure
Ford Team Detroit This week (True Reach): 290,219 Last week: 7
The Mazda Way
Mazda Garage Team Mazda This week (True Reach): 265,416 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.