Grind your own granola, hunt your own meat, build your own Honda Fit.
That's the message of Honda's April Fool's Day spot that's new this week in our ranking of auto brand viral videos. The spot, "First DIY Honda Car," features a Portlandia-like couple that expound on the virtues of the handcrafted movement while inventorying thousands of packaged, drone-delivered Fit parts (a not-so-subtle jab at Amazon CEO Jeff Bezos, who promised drone-delivered packages are a possibility). "It's just like organic produce, just with a lot more boxes," the actors narrate. "Substantially more." The ad enters our list at No. 8 with 332,873 views.
Also new this week is Jaguar's "The Art of Villainy," starring British-actor Tom Hiddleston of Thor and Avengers fame. The spot, created by Rogue, is ranked fifth by Visible Measures with 460,396 views.
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