AN Traction Viral Videos
Viral video rankings for week of 4/8/2014

Honda enters the DIY movement

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Grind your own granola, hunt your own meat, build your own Honda Fit.

That's the message of Honda's April Fool's Day spot that's new this week in our ranking of auto brand viral videos. The spot, "First DIY Honda Car," features a Portlandia-like couple that expound on the virtues of the handcrafted movement while inventorying thousands of packaged, drone-delivered Fit parts (a not-so-subtle jab at Amazon CEO Jeff Bezos, who promised drone-delivered packages are a possibility). "It's just like organic produce, just with a lot more boxes," the actors narrate. "Substantially more." The ad enters our list at No. 8 with 332,873 views.

Also new this week is Jaguar's "The Art of Villainy," starring British-actor Tom Hiddleston of Thor and Avengers fame. The spot, created by Rogue, is ranked fifth by Visible Measures with 460,396 views.

Top 10 Viral Videos of the Week
1
Returnee
#TrulyRich
#TrulyRich Chevrolet
McCann Detroit
This week
(True Reach): 846,803

Last week: Returnee
 
2
363%
Rendezvous
Rendezvous Jaguar
Spark44 Los Angeles
This week
(True Reach): 754,271

Last week: 10
 
3
-5%
Anything is Possible
Anything is Possible Ford
Team Detroit
This week
(True Reach): 572,817

Last week: 4
 
4
-51%
The First Ever ELR
The First Ever ELR Cadillac
Rogue
This week
(True Reach): 468,122

Last week: 5
 
5
NEW
The Art of Villainy
The Art of Villainy Jaguar
Rogue
This week
(True Reach): 460,396

Last week: NEW
 
6
Returnee
The Barkleys
The Barkleys Subaru
Carmichael Lynch
This week
(True Reach): 422,334

Last week: Returnee
 
7
Returnee
World's Fastest
World's Fastest Hennessey
NA
This week
(True Reach): 355,722

Last week: Returnee
 
8
NEW
First DIY Honda Car
First DIY Honda Car Honda
NA
This week
(True Reach): 332,873

Last week: NEW
 
9
3%
One Tank Adventure
One Tank Adventure Ford
Team Detroit
This week
(True Reach): 290,219

Last week: 7
 
10
Returnee
The Mazda Way
The Mazda Way Mazda
Garage Team Mazda
This week
(True Reach): 265,416

Last week: Returnee
 
You can reach at autonews@crain.com. -- Follow on Twitter
Tags: Viral Video

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