Q1 TALLY

2014's hot and not-so-hot brands, models, segments

The Toyota RAV4 compact crossover's sales jumped 28 percent in March.

By the numbers: A look at some of the hot and not-so-hot models, brands and segments during the first quarter of 2014.

Compact crossover boom

Compact crossovers were the industry’s hottest segment in the first quarter. Here’s how compacts compared with other crossover categories.

Segment Jan.-March unit sales Change vs. 2013
Compact 523,748 16%
22 nameplates; Top 3 sellers: Ford Escape, Honda CR-V, Chevrolet Equinox
Mid-sized 127,013 -3%
10 nameplates; Top 3 sellers: Ford Edge, Hyundai Santa Fe, Kia Sorento
Large 166,708 -4%
8 nameplates; Top 3 sellers: Ford Explorer, Toyota Highlander, Chevrolet Traverse
Premium 138,900 10%
22 nameplates; Top 3 sellers: Lexus RX, Cadillac SRX, Acura MDX
     
Tilt toward trucks
  1st qtr. 2014 Share
Cars 1,842,206 49.2%
Trucks 1,903,274 50.8%
     
  1st qtr. 2013 Share
Cars 1,920,775 52.0%
Trucks 1,774,398 48.0%
     
Nissan vs. Honda
The 2 Japanese brands have swapped places since the first quarter of last year.
  Jan.-March 2014 Jan.-March 2013
Nissan 323,745 290,905
Honda 287,406 302,698
     
Mid-sized sedan slide
5 of the top 6 sedans in the segment lost ground in the first quarter.
  Jan.-March Change vs. 2013
Toyota Camry 94,283 -7%
Nissan Altima 89,285 3%
Honda Accord 79,188 -10%
Ford Fusion 77,578 -4%
Chevy Malibu 48,136 -2%
Hyundai Sonata 40,253 -15%
Full segment 631,372 -7%
     
Hybrid, EV ups, downs
  Jan.-March % change
Toyota Prius 43,648 -22%
Ford C-Max 5,566 -43%
Nissan Leaf 5,184 47%
Lexus CT 4,000 23%
Chevrolet Volt 3,606 -15%
     
Luxury leaders
  Jan.-March unit sales % change vs. 2013
Mercedes-Benz 72,614* 5%
BMW 72,377 12%
Lexus 65,085 15%
Total market 3,745,480 1%
     
*Without Sprinter    
     
Share gainers
  1st qtr. vs. 1st qtr. 2013 1st qtr. share
Jeep +1.2 3.9%
Nissan +0.7 8.6%
Ram +0.6 2.7%
     
Share losers
  1st qtr. vs. 1st qtr. 2013 1st qtr. share
Ford brand -0.8 14.90%
Chevrolet -0.6 12.10%
Toyota Div. -0.5 11.80%
     
Winning streaks
Consecutive months of year-on-year sales gains
Mercedes-Benz 54
Audi 53
Ram 32
Subaru 28
BMW 19
Jaguar 15
Maserati 11

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