Even cops love Subaru. Or at least that's what the automaker's latest viral hit would like you to think. The spot, "WRX Cop Tow," is a simple home-video showing a WRX utilizing its all-wheel drive to tow a cop car out of the snow. "Should you ever find yourself cruising through the neighborhood in a WRX of your own," the narrator says, "don't be surprised if the local police just give you a friendly wave." The 30 second ad jumped to No. 1 on our list of auto brand viral videos with 993,613 views. Ford Motor Co. struck gold with its spot parodying Cadillac's infamous ELR ad. In the ad, created by Team Detroit, a Motor City environmentalist tells the story of her sustainability firm Detroit Dirt with a line-by-line parallel of the Cadillac commercial. She climbs into a C-Max at the end. The spot comes in third with 602,331 views. Also new this week is Toyota's "Dream Car Contest" introduction video, ranked second by Visible Measures with 727,748 views, and Lexus's "Track Honed," ranked sixth by Visible Measures with 310,197 views.
WRX Cop Tow
Subaru NA This week (True Reach): 993,613 Last week: NEW
Dream Car Art Contest
Toyota NA This week (True Reach): 727,748 Last week: NEW
Anything is Possible
Ford Team Detroit This week (True Reach): 602,331 Last week: NEW
Be the Hero
Toyota Burrell Communications Chicago This week (True Reach): 410,116 Last week: 4
The First Ever ELR
Cadillac Rogue This week (True Reach): 346,690 Last week: Returnee
Lexus NA This week (True Reach): 310,197 Last week: NEW
One Tank Adventure
Ford Team Detroit This week (True Reach): 281,208 Last week: 6
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 235,031 Last week: 7
Liquid & Metal
Mercedes-Benz, Petronas Motorsports McCann Erickson This week (True Reach): 166,823 Last week: 8
Jaguar Spark44 Los Angeles This week (True Reach): 163,051 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.