30 with Mercedes

David Sims, right (image left), of Mercedes-Benz of Anaheim in Anaheim, Calif., receives a 30-year award from Bob Yeatman, Mercedes-Benz USA's Western region general manager.

25 with Toyota

Shau-wai Lam, left, chairman of DCH Auto Group, and William Liang, general manager of DCH Freehold Toyota in Freehold, N.J., received a 25-year award from Toyota Motor Sales U.S.A.

25 with Ford

Bob Liedel, left, of Lakewood Fordland in Lakewood, Colo., receives a 25-year award from Chris Thornton, Ford Motor Co.'s Denver regional manager.

25 with Nissan

Thad Naquin, left, of Tom Naquin Chevrolet-Nissan-Cadillac in Elkhart, Ind., receives a 25-year award for Nissan from Jim Dietz, Nissan North America's dealer operations manager in the Midwest.