Store turns union protest into an advertising pitch

Subaru of Wichita responded to a protest with a sign its marketing chief said showed “fun, friendliness and wit.”
Advertisement
Related Topics
Scott Pittman: Converting a former Suzuki store

Subaru of Wichita answered a protest sign placed in front of the store with a sign of its own, and claims to have made a lot of friends as a result.

The United Brotherhood of Carpenters and Joiners of America Local 201 is protesting the dealership's use of a nonunion subcontractor to finish a drywall job as part of a $1.5 million facilities project.

Union picketers posted a sign that reads "Shame on Subaru of Wichita" next to the store driveway. The dealership countered with a companion sign that says: "For Having Unbeatable Prices."

The signs went viral last week, and Aaron Wirtz, Subaru of Wichita's marketing and media manager, says there has been an outpouring of support. Wirtz was interviewed by "Fox & Friends" about the dispute, and he says "likes" on the store's Facebook page and visits to its Web site have soared.

Contact Automotive News


advertising
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

Or submit an online comment below. (Terms and Conditions)




Rocket Fuel