Forget NASCAR, Subaru found a competitor to race against in the arts and crafts aisle. In the latest spot to capture No. 1 on our auto brand viral video list, a toy radio-controlled Subaru WRX STI faces off against what's known as a 'StickBomb,' a contraption created by tightly weaving together wooden sticks to create tension, and then setting off a domino-like reaction by removing the first stick. Spoiler: The WRX wins the race, but just barely. The spot shot to the top of our list with 1,107,425 views.
WRX STI vs StickBomb
Subaru NA This week (True Reach): 1,107,425 Last week: NEW
Be the Hero
Toyota Burrell Communications Chicago This week (True Reach): 397,102 Last week: 5
One Tank Adventure
Ford Team Detroit This week (True Reach): 301,621 Last week: 7
The First Ever ELR
Cadillac Rogue This week (True Reach): 283,029 Last week: 4
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 219,123 Last week: 8
Hennessey NA This week (True Reach): 182,802 Last week: 2
Jaguar The Brooklyn Brothers; Spark44 This week (True Reach): 156,557 Last week: 10
Jaguar Spark44 Los Angeles This week (True Reach): 151,992 Last week: 9
Honda Wieden + Kennedy London This week (True Reach): 116,032 Last week: Returnee
Magic Body Control
Mercedes-Benz Jung von Matt/ Neckar Stuttgart This week (True Reach): 73,086 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.