Hyundai cuts new Sonata's fuel-economy rating, apologizes for error

SEOUL (Reuters) -- Hyundai Motor Co. said today the fuel economy of its revamped Sonata sedan was less than it had previously stated, an error that could further undermine the South Korean automaker's reliability after a slew of mileage-related lawsuits.

Unveiling the redesigned model to the media earlier this month, Hyundai told reporters the sedan's fuel economy had climbed 6 percent to 12.6 kilometers per liter (29.6 mpg) from its predecessor.

Hyundai, however, said today that figure was erroneous and had been based on tests at its research center. Government tests showed the mileage had actually inched up just 2 percent to 12.1 kilometers per liter (28.5 mpg).

"We are very sorry for causing confusion to reporters," Hyundai said in a statement.

Analysts said the impact of the error was likely to be short-lived as Hyundai had announced the cut before the new Sonata went on sale. The company said pre-orders of the model had topped 10,000 vehicles in four days in South Korea, the second-highest number on record.

"This may have a short-term impact on its reputation. But for the longer term, it is better for Hyundai to take quick action before controversy erupts," said Cho Chul, a senior researcher at the government-run Korea Institute for Industrial Economics & Trade.

Hyundai, and affiliate Kia Motors, are trying to rebuild their reputations after a string of recalls and customer lawsuits claiming that the South Korean duo overstated the fuel economies of their vehicles in South Korea and the United States.

South Korean courts dismissed some claims, but government authorities were investigating others. Hyundai and Kia settled lawsuits in North America for a total of $395 million after admitting in 2012 that they overstated mileage on more than 1 million vehicles there.

The latest versions of Hyundai's Genesis as well as Kia's Soul compact are all heavier than their predecessors, which makes them less fuel-efficient, the companies said.

Hyundai, the world's fifth-largest car maker with its Kia affiliate, is banking on the first restyling of the Sonata since 2009 to help reverse slowing revenue growth as it suffers falling market share at home and in the United States, its second-biggest market after China.

The Sonata is Hyundai's second top seller after its Elantra model in the United States.

Hyundai is expected to launch the new Sonata on March 24 in Korea, followed by the United States and other markets.

Tags: Hyundai Sonata

ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.