VW, Toyota poised to make history
Both plan to top 10 million sales in 2014
|Douglas A. Bolduc is Managing Editor at Automotive News Europe.|
No automaker has sold 10 million vehicles in a single year but it's very likely that both Toyota and Volkswagen will surpass that milestone in 2014.
VW Group CEO Martin Winterkorn says there is a "good chance" his company will reach its goal of 10 million vehicle deliveries this year, which would be four years ahead of schedule. VW Group, which includes the VW, Audi and Lamborghini car brands as well as truckmakers Scania and MAN, sold 9.73 million vehicles last year.
In January, Toyota predicted it would sell 10.32 million vehicles in 2014, an increase of 4 percent on its industry-leading 9.98 million vehicle sales in 2013. Toyota’s total includes global sales of the Toyota, Lexus and Scion brands, as well as volume from its Daihatsu minicar and Hino heavy truck subsidiaries.
The new question is: Which automaker will be first?
The intensifying quest for 10 million should make monitoring each company’s monthly sales a lot more exciting this year.