This week's hottest new auto brand viral video to make our list is ... an Apple product? Yes, Apple is entering the center stack. At the 2014 Geneva auto show last week, the tech giant announced CarPlay, a product that takes an iPhone display and makes it auto friendly through touch-screen and voice control. The video is produced by Volvo Cars, one of the first automakers to introduce CarPlay into its vehicles. The spot outlines many of CarPlay's features, including temperature control, navigation, music, messages, and more. It comes in at No. 3 with 520,294 views. Also new this week is Cadillac's commercial for its plug-in ELR, first aired during the 2014 Winter Olympics. In the spot, actor Neal McDonough casts the ELR in the light of American exceptionalism and innovation; with not-so-subtle jabs at unnamed foreign countries. "Those other countries think we're nuts," says McDonough in the spot. "Whatever. Were the Wright brothers insane? Bill Gates. Les Paul. Ali." Created by Rogue, the spot has elicited praise for its fresh portrayal of green cars, and criticism for what some view as jingoism. It ranks fourth in Visible Measures list of weekly auto brand viral videos, with 434,235 views.
What Do You Drive?
Mazda Berlin Cameron United This week (True Reach): 2,404,271 Last week: Returnee
Hennessey NA This week (True Reach): 691,618 Last week: 1
Volvo, Apple NA This week (True Reach): 520,294 Last week: NEW
The First Ever ELR
Cadillac Rogue This week (True Reach): 434,235 Last week: NEW
Be the Hero
Toyota Burrell Communications Chicago This week (True Reach): 434,199 Last week: 6
Mazda NA This week (True Reach): 293,145 Last week: 5
One Tank Adventure
Ford Team Detroit This week (True Reach): 291,931 Last week: 10
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 228,051 Last week: Returnee
Jaguar Spark44 Los Angeles This week (True Reach): 181,434 Last week: 7
Jaguar The Brooklyn Brothers;Spark44 This week (True Reach): 163,289 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.