AN Traction Viral Videos
Visible Measures
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This week's hottest new auto brand viral video to make our list is ... an Apple product?

Yes, Apple is entering the center stack. At the 2014 Geneva auto show last week, the tech giant announced CarPlay, a product that takes an iPhone display and makes it auto friendly through touch-screen and voice control. The video is produced by Volvo Cars, one of the first automakers to introduce CarPlay into its vehicles. The spot outlines many of CarPlay's features, including temperature control, navigation, music, messages, and more. It comes in at No. 3 with 520,294 views.

Also new this week is Cadillac's commercial for its plug-in ELR, first aired during the 2014 Winter Olympics. In the spot, actor Neal McDonough casts the ELR in the light of American exceptionalism and innovation; with not-so-subtle jabs at unnamed foreign countries. "Those other countries think we're nuts," says McDonough in the spot. "Whatever. Were the Wright brothers insane? Bill Gates. Les Paul. Ali."

Created by Rogue, the spot has elicited praise for its fresh portrayal of green cars, and criticism for what some view as jingoism. It ranks fourth in Visible Measures list of weekly auto brand viral videos, with 434,235 views.

Top 10 Viral Videos of the Week
1
Returnee
What Do You Drive?
What Do You Drive? Mazda
Berlin Cameron United
This week
(True Reach): 2,404,271

Last week: Returnee
 
2
-84%
World's Fastest
World's Fastest Hennessey
NA
This week
(True Reach): 691,618

Last week: 1
 
3
NEW
CarPlay
CarPlay Volvo, Apple
NA
This week
(True Reach): 520,294

Last week: NEW
 
4
NEW
The First Ever ELR
The First Ever ELR Cadillac
Rogue
This week
(True Reach): 434,235

Last week: NEW
 
5
11%
Be the Hero
Be the Hero Toyota
Burrell Communications Chicago
This week
(True Reach): 434,199

Last week: 6
 
6
-33%
Real Challengers
Real Challengers Mazda
NA
This week
(True Reach): 293,145

Last week: 5
 
7
0%
One Tank Adventure
One Tank Adventure Ford
Team Detroit
This week
(True Reach): 291,931

Last week: 10
 
8
Returnee
Fiesta Movement 2013
Fiesta Movement 2013 Ford
Team Detroit
This week
(True Reach): 228,051

Last week: Returnee
 
9
-48%
Rendezvous
Rendezvous Jaguar
Spark44 Los Angeles
This week
(True Reach): 181,434

Last week: 7
 
10
Returnee
Desire
Desire Jaguar
The Brooklyn Brothers;Spark44
This week
(True Reach): 163,289

Last week: Returnee
 
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