You can't go wrong with JFK and fast cars. This week's No. 1 auto brand viral video is a cockpit-vantage recording of the Hennessey Venom GT setting a new 2-seat sports car world record speed of 270.49 mph. The record was broken at the John F. Kennedy Space Center and is set against the former President's 1962 speech at Rice University where he sets the goal of reaching the moon by the end of the decade. The speech preemptively answers any criticism of purpose by effectively saying: Why not? The rest of the video features the ear-splitting sports car accelerating to break the record, and ends with the ecstatic, triumphant team hugging and cheering. The spot shoots to the top of our list with 4,374,869 views. Also new this week is Mazda's "Real Challengers," ranked sixth by Visible Measures with 435,027 views.
Hennessey NA This week (True Reach): 4,374,869 Last week: NEW
Fiat Doner This week (True Reach): 1,664,792 Last week: 2
Maserati Wieden+Kennedy Portland This week (True Reach): 463,670 Last week: Returnee
Mazda NA This week (True Reach): 435,027 Last week: NEW
Be the Hero
Toyota Burrell Communications Chicago This week (True Reach): 390,974 Last week: 5
Jaguar Spark44 (Los Angeles) This week (True Reach): 347,891 Last week: 8
Nissan TBWA Toronto This week (True Reach): 337,823 Last week: 6
Subaru Carmichael Lynch This week (True Reach): 316,635 Last week: 4
One Tank Adventure
Ford Team Detroit This week (True Reach): 291,642 Last week: 9
Chevrolet Commonwealth;McCann Detroit This week (True Reach): 2,751,019 Last week: 1
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.