Fiat wandered in the desert for the newest spot on our auto brand viral video rankings. In the ad, "Mirage," two men lost in the desert stumble on what they believe to be a hallucination -- a 4-door Fiat 500L. Little do they know, the car, along with Sean "Diddy" Combs and a bevy of beautiful women, are all real. The spot comes in at No. 2 in our rankings with 2,297,508 views. Also new this week is Mercedes-Benz' feline-focused commercial, "Cat," ranked seventh by Visible Measures with 322,595 views; and Mitsubishi's "Big Night Out," ranked tenth with 280,645 views.
Chevrolet Commonwealth;McCann Detroit This week (True Reach): 3,540,299 Last week: 3
Fiat Doner This week (True Reach): 2,297,508 Last week: NEW
Kia David&Goliath Los Angeles This week (True Reach): 459,645 Last week: Returnee
Subaru Carmichael Lynch This week (True Reach): 428,721 Last week: 7
Be the Hero
Toyota Burrell Communications Chicago This week (True Reach): 369,353 Last week: 9
Nissan TBWA Toronto This week (True Reach): 344,105 Last week: 10
Mercedes-Benz NA This week (True Reach): 322,595 Last week: NEW
Jaguar Spark44 Los Angeles This week (True Reach): 291,997 Last week: 5
One Tank Adventure
Ford Team Detroit This week (True Reach): 283,073 Last week: Returnee
Big Night Out
Mitsubishi NA This week (True Reach): 280,645 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.