Chevrolet gets emotional in the newest spot to crack our weekly auto brand viral video rankings. The ad, appropriately titled, "#TheNew," debuted during the opening ceremony of the 2014 Winter Olympics in Sochi, Russia. Chevrolet decided to emphasize how a diverse, evolving contemporary society can reflect traditional values, with scenes of a Google Map marriage proposal, a same-sex wedding, teenage inventors and athletes, and more. How does this message tie in to Chevrolet's lineup of vehicles? "A whole new line-up, for a whole new world. The new us, like the old us, is built on the things that matter most." While it's easy to forget that the spot, created by Commonwealth and McCann Detroit, is in fact a car commercial; it is nevertheless appropriate for the international games. "#TheNew" is ranked No. 3 by Visible Measures, with 1,690,702 views.
Maserati Wieden+Kennedy Portland This week (True Reach): 6,156,144 Last week: 3
Chrysler GlobalHue This week (True Reach): 1,837,512 Last week: 1
Chevrolet Commonwealth;McCann Detroit This week (True Reach): 1,690,702 Last week: NEW
Audi Venables Bell + Partners San Francisco This week (True Reach): 628,561 Last week: 5
Jaguar Spark44 Los Angeles This week (True Reach): 556,297 Last week: 7
Kia David&Goliath This week (True Reach): 498,592 Last week: Returnee
Subaru Carmichael Lynch This week (True Reach): 469,683 Last week: Returnee
Jeep The Richards Group Dallas This week (True Reach): 440,057 Last week: 10
Be the Hero
Toyota Burrell Communications Chicago This week (True Reach): 437,463 Last week: Returnee
Nissan TBWA Toronto This week (True Reach): 344,176 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.