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Chevrolet gets emotional in the newest spot to crack our weekly auto brand viral video rankings. The ad, appropriately titled, "#TheNew," debuted during the opening ceremony of the 2014 Winter Olympics in Sochi, Russia. Chevrolet decided to emphasize how a diverse, evolving contemporary society can reflect traditional values, with scenes of a Google Map marriage proposal, a same-sex wedding, teenage inventors and athletes, and more. How does this message tie in to Chevrolet's lineup of vehicles? "A whole new line-up, for a whole new world. The new us, like the old us, is built on the things that matter most."
While it's easy to forget that the spot, created by Commonwealth and McCann Detroit, is in fact a car commercial; it is nevertheless appropriate for the international games. "#TheNew" is ranked No. 3 by Visible Measures, with 1,690,702 views.