AN Traction Viral Videos
Visible Measures
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Chevrolet gets emotional in the newest spot to crack our weekly auto brand viral video rankings. The ad, appropriately titled, "#TheNew," debuted during the opening ceremony of the 2014 Winter Olympics in Sochi, Russia. Chevrolet decided to emphasize how a diverse, evolving contemporary society can reflect traditional values, with scenes of a Google Map marriage proposal, a same-sex wedding, teenage inventors and athletes, and more. How does this message tie in to Chevrolet's lineup of vehicles? "A whole new line-up, for a whole new world. The new us, like the old us, is built on the things that matter most."

While it's easy to forget that the spot, created by Commonwealth and McCann Detroit, is in fact a car commercial; it is nevertheless appropriate for the international games. "#TheNew" is ranked No. 3 by Visible Measures, with 1,690,702 views.

Top 10 Viral Videos of the Week
1
5%
Strike
Strike Maserati
Wieden+Kennedy Portland
This week
(True Reach): 6,156,144

Last week: 3
 
2
-82%
America's Import
America's Import Chrysler
GlobalHue
This week
(True Reach): 1,837,512

Last week: 1
 
3
NEW
#TheNew
#TheNew Chevrolet
Commonwealth;McCann Detroit
This week
(True Reach): 1,690,702

Last week: NEW
 
4
-85%
Doberhuahua
Doberhuahua Audi
Venables Bell + Partners San Francisco
This week
(True Reach): 628,561

Last week: 5
 
5
-83%
Rendezvous
Rendezvous Jaguar
Spark44 Los Angeles
This week
(True Reach): 556,297

Last week: 7
 
6
Returnee
The Truth
The Truth Kia
David&Goliath
This week
(True Reach): 498,592

Last week: Returnee
 
7
Returnee
The Barkleys
The Barkleys Subaru
Carmichael Lynch
This week
(True Reach): 469,683

Last week: Returnee
 
8
-85%
Restless
Restless Jeep
The Richards Group Dallas
This week
(True Reach): 440,057

Last week: 10
 
9
Returnee
Be the Hero
Be the Hero Toyota
Burrell Communications Chicago
This week
(True Reach): 437,463

Last week: Returnee
 
10
Returnee
Winter Warrior
Winter Warrior Nissan
TBWA Toronto
This week
(True Reach): 344,176

Last week: Returnee
 
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