Journey Crossroad expected to attract awd fans

Dodge wants the 2014 Journey Crossroad to boost the take rate on all-wheel-drive Journeys well beyond 15 percent.
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CHICAGO -- Dodge is adding a model to its Journey crossover line this spring to appeal to shoppers who like all-wheel drive.

Only about 15 percent of Journeys were sold last year with awd, Dodge says, compared with up to 80 percent in competitive crossovers.

Bob Broderdorf, senior brand manager for the Dodge Journey, Durango and Grand Caravan, said this month at the Chicago Auto Show that the 2014 Dodge Journey Crossroad, which goes on sale in the second quarter, is designed to improve that take rate.

Awd is optional, but Dodge is adding content and lowering the cost of awd on the Crossroad model to make it more appealing. The 2014 Crossroad has extra chrome and popular interior goodies such as leather seats and an 8.4-inch touch screen.

Sticker prices for the Crossroad with the optional 3.6-liter V-6, six-speed automatic and awd start at $29,390, including shipping. The front-wheel-drive Crossroad with the standard 2.4-liter inline-four and four-speed automatic will start at $25,990, including shipping.

Journey sales were up 6 percent in 2013 to a record 83,933 units, but sales fell 27 percent in January.

The Crossroad's exterior styling uses glossy black accents and a greater use of chrome than other Journeys. It has a redesigned front fascia with chrome accents and a glossy black grille, chrome roof rails and glossy black taillight bezels. The crossover rides on 19-inch, five-spoke black wheels.

Inside the cabin, in addition to the leather seats and Uconnect infotainment touch screen, the Crossroad has standard power front seats and a push-button starter. Rear seats come with a built-in toddler booster seat.

You can reach Larry P. Vellequette at lvellequette@crain.com.


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