The Super Bowl marketing boost continues as Chrysler spots rack up clicks in the week following the game. Topping the chart is Chrysler's "America's Import" commercial, created by GlobalHue and starring Bob Dylan, that might have benefitted from online chatter about whether the ad was effective or not. The spot follows in the footsteps of past Chrysler "Imported from Detroit" ads, with Dylan narrating why supporting the automaker supports American factories and workers. The spot comes in at No. 1 with 10,137,204 views. Also new on the chart this week is Maserati's "Strike," third on Visible Measures auto brand viral video rankings with 5,859,636 views; Honda's "#hugfest," ranked sixth with 3,329,914 views; and Jeep's "Restless," ranked tenth with 2,842,673 views.
Chrysler GlobalHue This week (True Reach): 10,137,204 Last week: NEW
Volkswagen Argonaut This week (True Reach): 6,962,400 Last week: 2
Maserati Wieden+Kennedy This week (True Reach): 5,859,636 Last week: NEW
Dad's Sixth Sense
Hyundai Innocean (Los Angeles) This week (True Reach): 4,804,799 Last week: 10
Audi Venables Bell + Partners (San Francisco) This week (True Reach): 4,310,178 Last week: 3
Honda RPA (Santa Monica) This week (True Reach): 3,329,914 Last week: NEW
Jaguar Spark44 (Los Angeles) This week (True Reach): 3,329,329 Last week: 5
What Do You Drive?
Mazda Berlin Cameron United This week (True Reach): 3,297,571 Last week: 8
Ford Team Detroit This week (True Reach): 2,953,219 Last week: 4
Jeep The Richards Group Dallas This week (True Reach): 2,842,673 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.