Charity test drives can drive leads, sales

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Grogan's Towne Chrysler-Jeep-Dodge-Ram in Toledo, Ohio, sponsors charity test drives that create community good will -- and potential leads and new-vehicle sales. The advantages far outweigh the roughly $2,000 cost. The drives usually result in at least a handful of sales. The factory provides the donations; the dealership markets the event and provides staff.

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