LOS ANGELES -- Hyundai Motor Co. has established a sales operation in Mexico and has picked a Toyota executive based in the country to lead the effort.
The company said the fully owned subsidiary, Hyundai Motor Mexico, will begin operations in Mexico City in May. It did not indicate which models it plans to sell at launch or how many dealers have signed on. It said the dealer network initially will focus on markets in mid-Mexico, including Mexico City, Guadalajara and Monterrey.
Hyundai said it named Pedro Albarran managing director of the Mexico sales arm. Albarran most recently was vice president of automotive operations for Toyota de Mexico.
Hyundai signaled plans to enter the Mexican market in earnest last year when it ended a 14-year distribution pact with Chrysler Group.