Guitars, not cars, get rockin' Boch a magazine spread

Ernie Boch chills out with some classic guitars in his Massachusetts home.

Guitar Aficionado found a car guy to profile in its current issue: Massachusetts dealer/distributor/rocker Ernie Boch. The magazine's cover blurb: "BOSTON'S BILLIONAIRE CAR KING GOES GUITAR CRAZY."

Boch, 55 going on 18, is Subaru's New England distributor, one of only four private new-vehicle distributors in the United States. He also owns several dealerships in Norwood, Mass.

The magazine story and photo spread not only show off Boch's killer axe collection, but also his remarkable digs. The late-'20s brick mansion, located on six acres not far from the stores, has undergone a $30 million renovation in recent years. The floor space was expanded from 8,000 to 16,000 feet.

Along with an indoor pool, wine cellar, a $5 million touch screen-controlled electronics system and several vintage cars is a collection of more than 80 noteworthy guitars. The collection includes Stratocasters, Telecasters, Les Pauls, Gibsons, Fenders, historic Rickenbackers, you name it.

Boch doesn't keep the guitars behind glass.

"They all get played. ... I keep them fully strung and tuned, always," said Boch, who is depicted lounging barefoot (toenails painted) poolside, on a couch and in one of his collectible cars.

Boch has played guitar since he was 12. In 2006, he got serious about music again and formed Ernie and the Automatics, a blues-rock band that he says was playing as many as 200 gigs a year. Boch shut down the band after a monthlong U.S. tour with Deep Purple in 2011.

"It was a lot of fun," he told the magazine, "but it was just too much to keep things going at that level."



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