AN Traction Viral Videos
Visible Measures
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The first numbers are in and Hyundai is leading the pack in the post-Super Bowl viral video brawl. The Korean automaker’s spot for the 2014 Elantra, "Nice," tackles the age-old dynamic of girls and guys, with one male Elantra driver continuously trying to make conversation with a female Elantra driver in the next lane. Awkwardness, rejection and explosions ensue. The commercial, created by Innocean, comes in at No. 1 on Visible Measures’ auto brand viral video rankings, with 12,621,509 views.

Also new this week are other automaker Super Bowl hits. Audi's "Doberhuahua" is ranked third by Visible Measures with 9,763,620 views; Jaguar's "Rendezvous" is ranked fifth with 8,119,017 views; Chevrolet's "Romance" is ranked seventh with 4,535,477 views; Kia's "The Truth," is ranked ninth with 2,848,191 views; and Hyundai's "Dad's Sixth Sense," is ranked 10th with 2,370,289 views.

For complete coverage of Super Bowl auto ads, read Automotive News marketing reporter Ryan Beene's analysis.

Top 10 Viral Videos of the Week
1
NEW
Nice
Nice Hyundai
Innocean Los Angeles
This week
(True Reach): 12,621,509

Last week: NEW
 
2
748%
Wings
Wings Volkswagen
Argonaut
This week
(True Reach): 12,099,740

Last week: 1
 
3
NEW
Doberhuahua
Doberhuahua Audi
Venables Bell + Partners San Francisco
This week
(True Reach): 9,763,620

Last week: NEW
 
4
1753%
#NearlyDouble
#NearlyDouble Ford
Team Detroit
This week
(True Reach): 9,352,072

Last week: 7
 
5
NEW
Rendezvous
Rendezvous Jaguar
Spark44 Los Angeles
This week
(True Reach): 8,119,017

Last week: NEW
 
6
576%
No Room for Boring
No Room for Boring Toyota
Saatchi & Saatchi Los Angeles
This week
(True Reach): 6,866,293

Last week: 3
 
7
NEW
Romance
Romance Chevrolet
Leo Burnett Detroit
This week
(True Reach): 4,535,477

Last week: NEW
 
8
238%
What Do You Drive?
What Do You Drive? Mazda
Berlin Cameron United
This week
(True Reach): 4,137,729

Last week: 2
 
9
NEW
The Truth
The Truth Kia
David&Goliath
This week
(True Reach): 2,848,191

Last week: NEW
 
10
NEW
Dad's Sixth Sense
Dad's Sixth Sense Hyundai
Innocean Los Angeles
This week
(True Reach): 2,370,289

Last week: NEW
 
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