The first numbers are in and Hyundai is leading the pack in the post-Super Bowl viral video brawl. The Korean automaker’s spot for the 2014 Elantra, "Nice," tackles the age-old dynamic of girls and guys, with one male Elantra driver continuously trying to make conversation with a female Elantra driver in the next lane. Awkwardness, rejection and explosions ensue. The commercial, created by Innocean, comes in at No. 1 on Visible Measures’ auto brand viral video rankings, with 12,621,509 views. Also new this week are other automaker Super Bowl hits. Audi's "Doberhuahua" is ranked third by Visible Measures with 9,763,620 views; Jaguar's "Rendezvous" is ranked fifth with 8,119,017 views; Chevrolet's "Romance" is ranked seventh with 4,535,477 views; Kia's "The Truth," is ranked ninth with 2,848,191 views; and Hyundai's "Dad's Sixth Sense," is ranked 10th with 2,370,289 views. For complete coverage of Super Bowl auto ads, read Automotive News marketing reporter Ryan Beene's analysis.
Hyundai Innocean Los Angeles This week (True Reach): 12,621,509 Last week: NEW
Volkswagen Argonaut This week (True Reach): 12,099,740 Last week: 1
Audi Venables Bell + Partners San Francisco This week (True Reach): 9,763,620 Last week: NEW
Ford Team Detroit This week (True Reach): 9,352,072 Last week: 7
Jaguar Spark44 Los Angeles This week (True Reach): 8,119,017 Last week: NEW
No Room for Boring
Toyota Saatchi & Saatchi Los Angeles This week (True Reach): 6,866,293 Last week: 3
Chevrolet Leo Burnett Detroit This week (True Reach): 4,535,477 Last week: NEW
What Do You Drive?
Mazda Berlin Cameron United This week (True Reach): 4,137,729 Last week: 2
Kia David&Goliath This week (True Reach): 2,848,191 Last week: NEW
Dad's Sixth Sense
Hyundai Innocean Los Angeles This week (True Reach): 2,370,289 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.