The first numbers are in and Hyundai is leading the pack in the post-Super Bowl viral video brawl. The Korean automaker’s spot for the 2014 Elantra, "Nice," tackles the age-old dynamic of girls and guys, with one male Elantra driver continuously trying to make conversation with a female Elantra driver in the next lane. Awkwardness, rejection and explosions ensue. The commercial, created by Innocean, comes in at No. 1 on Visible Measures’ auto brand viral video rankings, with 12,621,509 views.
Also new this week are other automaker Super Bowl hits. Audi's "Doberhuahua" is ranked third by Visible Measures with 9,763,620 views; Jaguar's "Rendezvous" is ranked fifth with 8,119,017 views; Chevrolet's "Romance" is ranked seventh with 4,535,477 views; Kia's "The Truth," is ranked ninth with 2,848,191 views; and Hyundai's "Dad's Sixth Sense," is ranked 10th with 2,370,289 views.
For complete coverage of Super Bowl auto ads, read Automotive News marketing reporter Ryan Beene's analysis.
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