Hyundai promotes Pradzinski to U.S. sales chief

Pradzinski most recently was director of U.S. sales operations for Hyundai Motor America.

LOS ANGELES -- Hyundai Motor America has promoted a longtime sales executive, Bob Pradzinski, to be the brand's new U.S. sales boss, filling the vacancy created when former sales chief Dave Zuchowski took over as CEO on Jan. 1.

Pradzinski was named vice president of national sales for Hyundai on Jan. 27. Most recently, he was director of sales operations. He has held a number of national and regional sales posts in his 25-year career at Hyundai.

Pradzinski takes over Hyundai's U.S. sales operations at a time when the brand's volume growth has slowed.

Zuchowski has said Hyundai aims to increase U.S. sales 3 percent to about 745,000 vehicles in 2014, about equal to 2013's gain. He wants to boost the brand's U.S. market share back to 5 percent within the next few years through steady, modest growth.

The Hyundai brand's U.S. market share slid to 4.6 percent in 2013 from 4.9 percent in 2012.

The company also announced a number of other promotions in its sales operations in the wake of Zuchowski's promotion. Allan Harriman will succeed Pradzinski as director of sales operations. Harriman had been director of dealer development, where, Hyundai says, he oversaw the expansion of the brand's retail network.

Brian O'Malley, regional general manager of Hyundai's central region, will replace Harriman as director of dealer development, while Paul Lamb, regional sales manager of Hyundai's central region, will replace O'Malley as the region's general manager.

Also, Hyundai's director of engineering and quality, Erwin Raphael, was named general manager of Hyundai's western region.

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