AN Traction Viral Videos
Visible Measures
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Early jostling for the title of Super Bowl XLVIII advertising champion has shaken up our list of this week's top viral videos. Coming in at No. 1 is Volkswagen's meta-teaser -- an ad about creating the perfect Super Bowl ad. In the spot, VW's prototypical German engineers formulate what American spectators expect out of the best commercials. Their calculations lead them to a chaotic jumble of puppies, babies, models, balloons, and one poor old man getting hit in the groin.

Don't worry though, the teaser assures viewers at the end that VW's "working on it." The spot jumped to the top with 1,512,096 views.

Also new this week are game day teasers from Toyota and Ford. Toyota's, featuring The Muppets, is ranked third by Visible Measures with 1,015,878 views. Ford's teaser, starring comedian Rob Riggle, is ranked seventh by Visible Measures with 504,599 views.

In other topical news, Nissan's "Winter Warrior" is ranked fifth by Visible Measures with 762,594 views. The spot, created by TBWA Toronto, consists of violent mobs of snow men attacking crowds, only to be beaten back with the 2014 Nissan Rogue.

Top 10 Viral Videos of the Week
1
NEW
Meticulous Engineering
Meticulous Engineering Volkswagen
Argonaut San Francisco
This week
(True Reach): 1,426,397

Last week: NEW
 
2
63%
What Do You Drive?
What Do You Drive? Mazda
Berlin Cameron United
This week
(True Reach): 1,225,713

Last week: 2
 
3
NEW
#NoRoomForBoring
#NoRoomForBoring Toyota
Saatchi & Saatchi Los Angeles
This week
(True Reach): 1,015,878

Last week: NEW
 
4
45%
The Barkleys
The Barkleys Subaru
Carmichael Lynch
This week
(True Reach): 888,403

Last week: 4
 
5
NEW
Winter Warrior
Winter Warrior Nissan
TBWA Toronto
This week
(True Reach): 762,594

Last week: NEW
 
6
-1%
Be the Hero
Be the Hero Toyota
Burrell Communications Chicago
This week
(True Reach): 737,319

Last week: 3
 
7
NEW
#NearlyDouble
#NearlyDouble Ford
Team Detroit
This week
(True Reach): 504,599

Last week: NEW
 
8
-8%
2014 Toyota Tundra
2014 Toyota Tundra Toyota
Saatchi & Saatchi Los Angeles
This week
(True Reach): 476,784

Last week: 6
 
9
12%
One Tank Adventure
One Tank Adventure Ford
Team Detroit
This week
(True Reach): 327,280

Last week: 10
 
10
Returnee
Fiesta Movement 2013
Fiesta Movement 2013 Ford
Team Detroit
This week
(True Reach): 291,566

Last week: Returnee
 
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