Early jostling for the title of Super Bowl XLVIII advertising champion has shaken up our list of this week's top viral videos. Coming in at No. 1 is Volkswagen's meta-teaser -- an ad about creating the perfect Super Bowl ad. In the spot, VW's prototypical German engineers formulate what American spectators expect out of the best commercials. Their calculations lead them to a chaotic jumble of puppies, babies, models, balloons, and one poor old man getting hit in the groin. Don't worry though, the teaser assures viewers at the end that VW's "working on it." The spot jumped to the top with 1,512,096 views. Also new this week are game day teasers from Toyota and Ford. Toyota's, featuring The Muppets, is ranked third by Visible Measures with 1,015,878 views. Ford's teaser, starring comedian Rob Riggle, is ranked seventh by Visible Measures with 504,599 views. In other topical news, Nissan's "Winter Warrior" is ranked fifth by Visible Measures with 762,594 views. The spot, created by TBWA Toronto, consists of violent mobs of snow men attacking crowds, only to be beaten back with the 2014 Nissan Rogue.
Volkswagen Argonaut San Francisco This week (True Reach): 1,426,397 Last week: NEW
What Do You Drive?
Mazda Berlin Cameron United This week (True Reach): 1,225,713 Last week: 2
Toyota Saatchi & Saatchi Los Angeles This week (True Reach): 1,015,878 Last week: NEW
Subaru Carmichael Lynch This week (True Reach): 888,403 Last week: 4
Nissan TBWA Toronto This week (True Reach): 762,594 Last week: NEW
Be the Hero
Toyota Burrell Communications Chicago This week (True Reach): 737,319 Last week: 3
Ford Team Detroit This week (True Reach): 504,599 Last week: NEW
2014 Toyota Tundra
Toyota Saatchi & Saatchi Los Angeles This week (True Reach): 476,784 Last week: 6
One Tank Adventure
Ford Team Detroit This week (True Reach): 327,280 Last week: 10
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 291,566 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.