Volkswagen revealed its 60-second Passat commercial today for the Super Bowl this weekend. It features German engineers that, like Frank Capra's angels, strive to get their wings.
The ad got some immediate buzz this morning, including a discussion by the hosts of the "Today" show on NBC.
The spot starts with a dad and daughter driving in a gently used Passat. The odometer hits 100,000 miles and the dad makes a big deal. The daughter, as daughters like to do, downplays the achievement.
Dad tells the girl that every time a VW crosses 100,000 miles, a German engineer gets its wings. His imagination begins to run, and the ad cuts to a Volkswagen plant where giant wings are sprouting out of their lab coats.
Some engineers get blown out of the wind tunnel when their wings sprout, some get stuck in cars and one makes an accidental play in the elevator.
It ends with the girl pondering another question that has to do with rainbows coming out of their butts. We'll leave it at that.