Kia's Super Bowl ad features Fishburne and The Matrix

Actor Laurence Fishburne returns to his dark glasses and trenchcoat as Morpheus from "The Matrix" in Kia's Super Bowl effort this year.

It's all about luxury, as Fishburne's character offers a glamorous couple exiting a restaurant a choice of keys -- red or blue -- and tells them that if they take the red key, they'll never look at luxury in the same way again. So far, so standard car ad.

Kia's spot only takes a more surprising turn when, seated in the back during their Kia test drive, he bursts into operatic song, serenading them with a soaring rendition of Puccini's "Nessun dorma" as streetlights explode, spoons bend and buildings ripple like water.

The spot was created by David&Goliath and directed by MJZ's Carl Erik Rinsch and Colin Jeffery.


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