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Nissan, FTC agree on commercial

Nissan’s “Hill Climb” spot showed a Frontier pushing a dune buggy.

Nissan North America and its advertising agency, TBWA Worldwide, reached a settlement with the Federal Trade Commission last week over allegations that a TV commercial for the Nissan Frontier misled consumers about the pickup's hill-climbing prowess.

The 30-second commercial, "Hill Climb," showed a Frontier pushing a stranded dune buggy up a steep sand dune -- something the truck could not actually do. Both the truck and dune buggy were towed up the hill with cables, the FTC said.

The settlement prohibits Nissan and TBWA from using potentially misleading demonstrations in future advertisements for pickups.

You can reach Gabe Nelson at gnelson@crain.com

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