Honda targets record year, expects 6% gain in U.S. sales

Mendel: Honda's 2014 U.S. goals in line with its record of “consistent growth.”
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NEW ORLEANS -- Honda Division is gunning for its best year ever in 2014.

At the make meeting on Sunday, Honda told dealers it targets U.S. sales of about 1.44 million vehicles in 2014, up about 6 percent from 2013. One source of the gains will be the redesigned Fit subcompact hatchback arriving this summer.

John Mendel, American Honda executive vice president, called Honda's goals in line with its record of "consistent growth."

Erik Nelson, chairman of the brand's dealer advisory board, said Honda has been helping dealers' back shops with Express Service "tools, training and teams" that can improve throughput for oil changes and minor services.

You can reach Mark Rechtin at mrechtin@crain.com. -- Follow Mark on Twitter


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