Mini dealers get launch plans

Mini dealers got early details at their make meeting about the brand's plans for the spring launch of the 2014 Cooper Hardtop, a larger and more luxurious model than Mini now offers.

David Duncan, Mini's top executive for the Americas, said the brand aims to "rekindle the excitement" it generated during its U.S. launch in 2002.

Thomas Moorehead, a Mini dealer in Sterling, Va., said the larger Mini will give existing Mini customers a choice to stay with the brand if they have a family. "Our customers are growing in terms of family size," he said.



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