Holiday Special: Subscribe for $1.52/week.

Audi says iPads will be used throughout dealership

NEW ORLEANS -- Audi executives told dealers at today's make meeting that the Apple iPads that are rolling into showrooms will soon make their way to the parts and service departments.

Audi says 80 percent of its U.S. dealers have placed orders for Audi-subsidized iPads. Stores that already have iPads will be able to use Audi's software without buying new ones.

Mark Del Rosso, COO at Audi of America, told Automotive News after the meeting that the iPads will allow a salesperson to quickly show a customer color and wheel options, or explain how adaptive cruise control works.

But this is just the beginning, Del Rosso says. Parts and service are next.

"The network has responded beyond our wildest dreams," Del Rosso said. "They see the value in it."

Michelle Primm, dealer principal at Cascade Auto Group in Cuyahoga Falls, Ohio, said all the Audi dealers she has spoken with are getting ready to deploy iPads in their showrooms. She said the brand has taken a well-thought-out approach to make sure the iPad rollout succeeds.

"They're not the first one to do it, but they did it right," Primm said.

You can reach Gabe Nelson at gnelson@crain.com

25

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters