Acura aims for 175,000 in U.S. sales, led by new TLX

The TLX, which goes on sale this summer, is a crucial vehicle for Acura.
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NEW ORLEANS -- Acura is gunning for U.S. sales of 175,000 units in 2014, propelled by sales of the new TLX sedan, dealers were told at the make meeting today.

Hitting that target would match the 6 percent growth that Acura posted last year, when it sold 165,436 units, trailing the U.S. market's overall 8 percent growth. Most forecasters predict industrywide U.S. sales growth of 3 to 5 percent this year.

"I think they're looking for sustained growth or maybe a little bit better," said Art Wright, chairman of the Acura Dealer Advisory Board and owner of Lehigh Valley Acura in Emmaus, Pa.

A dealer who didn't want his name published said that factory officials cited the 175,000-unit target.

Acura executives said to expect the TLX to be launched in late spring or early summer, Wright said. He said many of the questions from dealers who attended the meeting centered on plans for the mid-sized sedan, which will replace the TL in Acura's lineup.

"I think it's going to be a sizable launch, probably one of the biggest launches Acura has ever had," Wright said. "I think there is a sense that the sedan can bring back the numbers that the TL historically had."

In April, dealers will be briefed on launch plans for both the TLX and NSX sports car at a meeting in Austin, Texas, Wright said.

He added that Acura also wants to increase its certified pre-owned sales this year, by as much as 10 percent. Last year, Acura sold 41,978 CPO units in 2013, down 4 percent from a year earlier

You can reach Mike Colias at mcolias@crain.com.


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