Auto marketing vet Deborah Wahl to join McDonald's

Wahl was chief marketing officer for Chrysler from August 2007 to the end of 2008.
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Deborah Wahl, the former Toyota marketing executive who jumped to Chrysler before leaving the industry in 2008, has been named the chief marketing officer for McDonald’s Corp.

Wahl, 51, will join the restaurant chain on March 3, replacing Neil Golden. She will be responsible for the marketing strategies for more than 15,000 McDonald's stores in the United States.

Prior to her work as the chief marketing officer at suburban Detroit homebuilder Pulte Group Inc., Wahl served in the same position at Chrysler from August 2007 to the end of 2008.

Wahl also was the vice president of marketing for Lexus from 2005 to 2007, and a Toyota marketing manager from 2001 to 2005. She was a marketing manager for Ford between 1999 and 2001 and the brand strategy manager at Mazda North America from 1997 to 1999.

She was named one of four women to watch in 2007 by Forbes magazine.

For more coverage from Advertising Age, an affiliate of Automotive News, click here.

You can reach Sean Gagnier at sgagnier@crain.com.


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