AN Traction Viral Videos
Visible Measures
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In the latest spot to jump to the top of our list of auto brand viral videos, Nissan is attempting to pump some excitement in to the 2014 Nissan Rogue.

In the spot, "The Briefcase," a seemingly mild-mannered car service pick-up in a Rogue turns dangerous when a motorcyclist throws a briefcase into the car and then promptly gets hit by an oncoming vehicle. A heart-stopping chase ensues, including explosions and being run off the road, ending in a standoff between the Rogue's riders and an army of vehicles -- and then cuts to a prompt to open the briefcase by going to Nissan's Facebook page and attempting to win a car by clicking on the right button.

The spot, created by TBWA\Chiat\Day Los Angeles, enters our list at No. 1 with 2,473,331 views. Also new this week is Toyota's "Be the Hero," ranked third by Visible Measures, with 772,565 views.

Top 10 Viral Videos of the Week
1
NEW
The Briefcase
The Briefcase Nissan
TBWA\Chiat\Day Los Angeles
This week
(True Reach): 2,473,331

Last week: NEW
 
2
10%
brilliant is
brilliant is Hyundai
NA
This week
(True Reach): 1,169,210

Last week: 2
 
3
NEW
Be the Hero
Be the Hero Toyota
NA
This week
(True Reach): 772,565

Last week: NEW
 
4
2%
2014 Toyota Tundra
2014 Toyota Tundra Toyota
Saatchi & Saatchi Los Angeles
This week
(True Reach): 522,993

Last week: 3
 
5
50%
Magic Body Control
Magic Body Control Mercedes-Benz
Jung von Matt/Neckar Stuttgart
This week
(True Reach): 428,431

Last week: 9
 
6
12%
One Tank Adventure
One Tank Adventure Ford
Team Detroit
This week
(True Reach): 409,544

Last week: 6
 
7
-9%
Jaguar vs. Chicken
Jaguar vs. Chicken Jaguar
Mindshare Entertainment, Spark 44
This week
(True Reach): 272,525

Last week: 8
 
8
Returnee
Fiesta Movement 2013
Fiesta Movement 2013 Ford
Team Detroit
This week
(True Reach): 258,836

Last week: Returnee
 
9
Returnee
Desire
Desire Jaguar
The Brooklyn Brother, Spark44
This week
(True Reach): 181,928

Last week: Returnee
 
10
Returnee
Play the Road
Play the Road Volkswagen
Tribal DDB
This week
(True Reach): 158,051

Last week: Returnee
 
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