In the latest spot to jump to the top of our list of auto brand viral videos, Nissan is attempting to pump some excitement in to the 2014 Nissan Rogue. In the spot, "The Briefcase," a seemingly mild-mannered car service pick-up in a Rogue turns dangerous when a motorcyclist throws a briefcase into the car and then promptly gets hit by an oncoming vehicle. A heart-stopping chase ensues, including explosions and being run off the road, ending in a standoff between the Rogue's riders and an army of vehicles -- and then cuts to a prompt to open the briefcase by going to Nissan's Facebook page and attempting to win a car by clicking on the right button. The spot, created by TBWA\Chiat\Day Los Angeles, enters our list at No. 1 with 2,473,331 views. Also new this week is Toyota's "Be the Hero," ranked third by Visible Measures, with 772,565 views.
Nissan TBWA\Chiat\Day Los Angeles This week (True Reach): 2,473,331 Last week: NEW
Hyundai NA This week (True Reach): 1,169,210 Last week: 2
Be the Hero
Toyota NA This week (True Reach): 772,565 Last week: NEW
2014 Toyota Tundra
Toyota Saatchi & Saatchi Los Angeles This week (True Reach): 522,993 Last week: 3
Magic Body Control
Mercedes-Benz Jung von Matt/Neckar Stuttgart This week (True Reach): 428,431 Last week: 9
One Tank Adventure
Ford Team Detroit This week (True Reach): 409,544 Last week: 6
Jaguar vs. Chicken
Jaguar Mindshare Entertainment, Spark 44 This week (True Reach): 272,525 Last week: 8
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 258,836 Last week: Returnee
Jaguar The Brooklyn Brother, Spark44 This week (True Reach): 181,928 Last week: Returnee
Play the Road
Volkswagen Tribal DDB This week (True Reach): 158,051 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.